Art Direction, Brand Identity, Hotel Collateral Design, Print Design
This project involved the re-imagination of this property’s existing branding. When DONA approached us, they wanted their branding to feature an intersection of Portuguese allure and modern architectural features, maintaining a classic and minimalist look at the same time.
The colour palette was curated to reflect the imagery of nature and the beauty of all things natural. Smaller submarks were produced to give DONA an unbridled signature brand look that created affiliation with its name and culture. The selection of the Saudagar font as used for their primary logo design showcases the mix of style and culture, yet maintaining a minimal look of the logo and brand collaterals.