3 Ways To Build An Interior Design Website That Sells.

You have mastered the coveted field of interior design. You are able to understand the relationships between colour, layout and functionality in an office or home. But does your website reflect your expertise?

Mastering digital marketing for your design service may seem bothersome, but 2020 has transformed the business landscape into a digital one. More consumers are increasingly reliant on social media, emails and blogs for everything they buy.

Interior design is not an exception.

With client experience tied intimately to interior design, it is crucial for the first introduction to your potential client to be a positive one. It is crucial for an effective and easily navigable interior design website to leave a good impression.

Now that you understand the relevance of your website, let me share 3 web design considerations based on working with other small interior designers, like yourself.

Tired of being rejected by your potential clients due to your digital presence? Schedule a call with our marketing experts who will optimise your site to stand out from your competitors.

Increase website conversions by knowing your potential clients

Every page of your website should be designed with your potential client in mind. Here are some questions to get you started on redesigning your website with your potential client in mind:

  • Why did your potential client click through to your website?

  • What is your potential client looking for?

  • How do you want your potential client to navigate your website?

One of the most common reasons for interior designers to list their services online is to attract more potential clients to win projects. But the biggest mistake interior designers commit is not making it easy for potential clients to contact them. Instead, many simply stop at uploading their portfolio without sharing their contact.

An excellent method to collect your potential client's contact information is simply having a form right at the top of the webpage. Optimising your website for collecting contact information, will increase the chances of your website visitors actually leaving their contact. Also, this allows you and your team members to follow up with them at an appropriate time. This means more leads - and more revenue - for your interior design business.

Portfolio quality

Interior photography plays a big role in gaining the trust of your potential client. Many interior designers confuse quantity with quality. It is not about uploaded a certain number of projects, but about the visual quality of each image that is showcased. This is especially important as interior design is a visual industry.

Clients never choose an interior designer based solely on how many projects they have in their portfolio. Instead, they select based on the quality of work and the designer's expertise.

The good news is, your expertise can be showcased through professional and consistent interior photography. When deciding what interior design photography to showcase, you should ask yourself what your potential client would be looking for.

Also, it is worth mentioning that you should not go overboard with large photo sizes, as this can slow your site down. This will affect your website visitors' experience, making it more likely for them to go with your more established competitor who has their website properly optimised.

Interested in knowing more about how branded and consistent visuals can influence your potential client's decision? Schedule a call with our interior and architecture photographer today.

Responsive Web Design

With more users using the internet on devices other than computers, it is important to design your site with that in mind. The best way to accommodate users visiting your website on different devices is through responsive web design.

Potential clients will form an impression of your interior design business the moment they land on your website. If your website is not optimised for different devices or fails to function properly, the rest of your marketing plan will fall flat. Unresponsive web design also eliminates any possibility of a future relationship with your potential client.

By ensuring that the content of your website is dynamic and responsive to different screen sizes, you will make a good impression on website visitors. Responsive web design is also a ranking factor in search engine algorithms, so a website that caters to all different devices means better chances of being discovered by your ideal clients.

Summing it up

So you see, uploading your past works alone is not sufficient. If your website does not have a responsive web design or if certain web elements are not optimised for your potential client, they will start to wonder if you can meet their needs, resulting in the possibility of them moving on to your competitor. If you are overwhelmed by the number of considerations necessary to optimise your website for your potential clients, our team of experts are ready to help you stand out from your competitors today.

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KOVA Collective

We provide done-for-you branding and digital marketing for hospitality businesses to increase their brand awareness, stand out from the competition and get more leads.

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