Casto Clan | Web3 Branding
Casto Clan is a web3 project bringing together a digital community of individuals with a shared interest in quality gin. From seasoned collectors and enthusiasts to web3 natives and the crypto-curious, the brand aims to welcome individuals who appreciate a good time over sharing quality drink.
Casto offers one-of-a-kind experiences and exclusive sourcing products that will only be available on the platform. They are allowing individuals own gin collectibles, with each bottle coming with a token that allows the individual to enter the Casto Clan society - a community of like-minded people with a shared passion for gin and web3 opportunities.
Appealing to an audience of energetic and youthful millennials craving the finer things in life, we worked together to build a brand identity to launch this web3 community.
Heavily inspired by the transience of nature and waves of the ocean, we developed a brand identity reflective of calmness and tranquility, juxtaposing the ever-evolving industry of web3 that Casto is a part of.
The selection of deep blues was a deliberate choice to instil an organic quality to the brand. Blues reflect Casto’s brand values of stability, harmony and trust, while white reflects purity, sophistication and efficiency.
Blues = Stability, Harmony, Trust
Whites = Purity, Sophistication, Efficiency
Black = Luxury, Exclusivity, Affluence
Alternatively, black adds character to the Casto brand, teasing out Casto’s culture of luxury and exclusivity. While black signifies elements of affluence, white presents itself as a welcomed respite reflecting balance and authenticity to Casto.
As homage to gin’s raw ingredient of juniper berries, we also played with alternating geometry that subtly reflects the outline of berries in a 2-dimensional multi-panelled feature, a pattern that can be used across endless Casto brand and marketing channels.
From the brand visual identity to the conceptualisation of packaging design, Casto presents itself as pure, organic and respectful of culture. In the design of their custom bottle labels, we utilised elements of traditional gin labels, featuring statistics that guide users to make informed decisions in selecting and curating their personalised gin journeys.
In the conceptualisation of Casto’s digital collaterals, a deep dive into competitor trends were first performed. This resulted in a unique culmination of work that reflects hospitality, invitation and a rootedness in reality. While many web3 brands and websites feature heavy utilisation of bright colours, gradients and futuristic elements to showcase their relevance in web3, we decided to embrace simplicity and an appreciation for Nordic and Cycladic minimalism, as reflected through the subtleties of Casto’s brand posters and site design.
We felt it imperative to create a brand that was approachable, utilising elements that welcome non web3 natives into the space. Design holds social value in influencing society. Through this, we are opening up this industry to greater society for wider adoption as a means to improve our world through web3 technology - a technology meant to democratise not discriminate.