Parilio Hotel | Brand Identity Design

Parīlio is informed in its entirety by the north-western corner of Paros island, its landscape, history and mythology. The hotel is envisioned as the first luxury gateway on this hitherto unexplored island.

Characterized by secluded, pine-fringed coves and white-washed fishing villages, Paros is a place where unspoiled natural beauty and the slowed rhythms of Cycladic life prevail. A gateway to the real Cyclades, the island embodies an authentic Greek experience.

Inspired by organic Cycladic architecture, we proceeded to complete a re-imagination of the property’s existing branding, breathing a fresh new look to this Greek estate just in time for the summer of 2021.

The conceptualisation of the Parilio hotel brand identity involved diving deep into the philosophy of the brand.

The 33-suite retreat is characterised by the island’s distinct architecture and its interiors are defined by a soothing, tonal colour palette complete with natural materials.

Cycladic inspiration and influences are reflected throughout Parilio, the name of which is derived from ‘Paros’ and the Greek word for the sun ‘ilios’. We decided to select a monochromatic colour scheme to bring attention and light to the natural beauty of the property and its surrounding elements. The brand elements complement what the hotel represents, going beyond mere visuals to create a holistic identity that reflects the hallmark of Greek hospitality.

In crafting an appropriate direction for Parilio’s business cards, a minimal yet bold and impactful brand style was selected, beckoning the modern traveller. Subtle tonalities are introduced to add texture and depth, creating an element of mystery that is open to interpretation to each visitor passing through the doors of Parilio. The selection of a tropical plant texture signifies a connection with nature.

Spa and wellness service guides add a touch of personalised care, enabling every traveller to experience Greek wellness and beauty. Muted tones were selected to draw attention to the typography, enabling each individual to be present in the moment and practice focus on the essential.

Two sets of door handle signage in inverted colour stories were selected to evoke opposing emotions of privacy versus invitation. A unique spin on the brand logo was performed, taking the hotel’s initials to create a key sign that serves to figuratively open the door into one’s holiday abode.

The website homepage design is a culmination of Greek Cycladic archetypes and a homage to Mediterranean styles. Simple yet alluring, a collection of the property’s best are showcased on the homepage, tantalising every online visitor.

The mobile site design paints an idyllic image of the ideal island holiday getaway, a home away from home where comfort, luxury and practicality intertwine into a consonance of memorable experiences.

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