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STRATEGY

As your in-house brand consultant, KOVA offers a range of services that are curated to implement your brand guidelines consistently.

 

Our brand management monthly subscription helps establish your digital presence consistently and improve your overall brand experience. We will not be replacing your marketing associate or agency, but rather, diffusing brand value into the existing infrastructure.

architecture model

BRANDING IS NOT MARKETING

While marketing strategy is focused on getting your product in front of your target audience, we are more concerned with your brand’s overall digital portrayal. 

Where marketing involves identifying effective channels to reach out to your audience, branding ensures that these collaterals and tactics are aligned to your brand and audience, even before the campaigns take flight.

STRATEGY
JOBSCOPE

With this monthly subscription, each month will look different as we target different disciplines of your brand. The list below provides a non-exhaustive representation of the brand work we provide to improve your overall brand experience.

01

RESEARCH

Brand audits, perception surveys, custom brand mapping, brand research documents, brand roadmap, market research

Customer segmentation analysis, brand point of difference, custom brand positioning map, custom brand positioning framework, brand positioning document

POSITIONING

02

03

MESSAGING

Brand purpose, brand mission, brand visioning, brand values, tagline, brand voice architecture, communication tactics, copywriting

04

VISUALISATION

Mood board, colour palette, typography combination, logotype and icon creation, brand collaterals (business card designs, email signatures, letterheads, social media templates etc.), brand guidelines

Design audits, social media audits, website design audits, website design and development, mobile optimisation 

ACTIVATION

05

06

CONSULTING

Design thinking, brand strategy, business strategy, digital transformation, corporate communications, brand consultancy, business consultancy

PRICING

$3,500/month

This fee includes consultation and delivery of branding assets. The retainer fee is due at the beginning of each month and covers 32 hours. Any additional services or hours required will be charged at our hourly rate.

SAMPLE
WORKFLOW

This is an example of how a brand management process with us can look like. This sample was taken from a past client, covering a range of brand disciplines from research, positioning, messaging and visualisation with the goal of improving overall brand experience.

Location

Singapore

Services

6-month strategy consultation

Year

2022

ONBOARDING & RESEARCH

September 2022

Our first month of work together is focused on investigating various aspects of your brand to gain insights into your ideal brand strategy. We dive deep into the essence of your ideal brand through ongoing conversations with key stakeholders.

Deliverables you can expect:
+ Brand questionnaires
+ Full brand audit
+ Brand perception survey
+ Custom brand mapping
+ Brand research document

POSITIONING

October 2022

We differentiate your brand from the competition. We uncover your ideal customers, creating a positioning framework based on your unique selling points. 

Deliverables you can expect:
+ Customer segmentation analysis
+ Brand point of difference
+ Custom brand positioning map
+ Custom brand positioning framework
+ Brand positioning document

MESSAGING

November 2022

A clear brand message will help attract like-minded people, whether they are customers, investors, or employees. 

Deliverables you can expect:
+ Brand purpose, mission & vision
+ Brand tagline
+ Brand voice architecture
+ Messaging document

VISUALISATION

December 2022 - January 2023

At the heart of KOVA’s offering lies the brand visualisation approach. This 2-month process will see the translation of your brand strategy into visuals aligned with your target audience. Our full brand visualisation breakdown can be found here.

Deliverables you can expect:
+ Mood board curation
+ Colour palette
+ Typography combination
+ Logotype
+ Brand collaterals
+ Brand guidelines

ACTIVATION

February 2023

Focused on providing guidance on how to consistently implement your brand strategy and identity, we optimise existing marketing collateral designs to integrate your new identity with existing infrastructure.

Deliverables you can expect:
+ Design audits
+ Social media audits
+ Website design audits
+ Website wireframes
+ Branding and business consultancy

IDEAL FOR ORGANIZATIONS WHO

Have their preferred marketing agency/in-house associates

Operate in multiple markets/business units that lacking consistency throughout

Intend to invest in marketing and sales strategy for growth

Intend to penetrate new audiences/markets requiring access to ongoing branding support and advice

Prefer a full suite brand experience as opposed to fixed deliverables

TO EXPECT

RETAINER FEE

Our monthly fee includes consultation and delivery of branding assets. The retainer fee is due at the beginning of each month and covers 32 hours. Any additional services or hours required will be charged at our hourly rate.

TIMELINE

An ideal timeframe would be 6 months of working together to ensure that your brand strategy is properly developed and implemented.

COMMUNICATION

We use a mix of physical meetings (if based in Singapore), video calls and WhatsApp messaging to maintain an ongoing channel of communication throughout the project duration. These channels will not be deleted after the project is completed.

DELIVERABLES

Deliverables will be discussed prior to the start of each month in accordance to your evolving branding needs. We will send written confirmation before we begin, as well as a consolidated document at the end of each month to notarise everything we have collaborated on together.

BRANDING
PORTFOLIO

The marketplace is growing ever more competitive.

Our portfolio is a curation of unique brand identities across diverse industries from web3 to travel and hospitality. Beyond their superficial differences, these brands benefited from our design philosophy of balancing traditions and emerging trends to remain relevant in today’s competitive business environment.