Mandala Club
Year
2025
Sector
Hospitality, Real Estate
Services
Front-End Development
Back-End Development
Mandala Club is a private members’ club in the heart of Singapore. Conceived as an affiliated collective of places and experiences, it brings together a discerning community shaped by curiosity, culture, and contemporary taste. Amid a new leadership chapter and the consolidation of multiple business units, we partnered to reimagine their digital presence ahead of the annual Formula One Grand Prix. The result is a refined website supported by refreshed visual language and a more considered, system-led approach to prospect engagement and member bookings.
The visual direction was approached with an editorial mindset, balancing architectural imagery with moments of intimacy and human presence. Typography is treated as a primary design element, giving language the same weight as photography.
Where appropriate, pops of brand colour are introduced to bring moments of individuality and expression across the site. Drawn from the rich hues of Peranakan tiles embedded in Singapore’s cultural heritage, these details allow Mandala to honour its origins while signalling a more multidimensional future shaped by connection, celebration, and a renewed sense of community.
With community at the heart of its ethos, the site was shaped to retain an intimate sense of human quality. Hand drawn illustrations weave through eclectic and surrealist imagery, allowing the online experience to mirror the spirit of the physical club. The result is a digital frontier that feels like an extension of Mandala’s living, breathing world.
The outcome of this website redevelopment project is structured to support Mandala’s evolving business model. Membership pathways, event discovery, and cultural programming were integrated into a coherent journey that respects both brand storytelling and functional intent. The result is a platform that reflects Mandala’s community ethos while enabling growth through thoughtful digital systems.
