(Design Approach)
Our design philosophy thrives at the intersection of the digital and physical worlds. We see branding as an evolving conversation, a shared journey shaped by creative tension that emerges from diverse perspectives. Collaboration, to us, is the key to unlocking designs that truly work. Drawing inspiration from both digital platforms and traditional print mediums, our hybridised design approach embraces change, creating assets for both IRL and URL interactions. By embracing this duality, our goal is to craft brand experiences that feel holistic, contemporary and equipped for the demands of an interconnected future.
Our Belief System
(01)
Embracing humane design
More than being functional or aesthetically pleasing, designs should be created with the needs and wellbeing of people at its core. It considers the needs of all users, striving to create experiences that are inclusive, equitable and empowering.
(02)
Pursing non-disruptive innovation
We pursue innovation that is meaningful. We believe that progress does not require discarding the work of the past. Rather, we build upon existing structures while integrating modern attributes to ensure brand longevity and success.
(03)
Approaching with logic & order
We adopt systematic practices so that the designs we create lead to an intuitive user experiences. We avoid unnecessary embellishments that detract from the core message, and approach every design with rationality.
ELEMENTS OF BRAND BUILDING
Brand
Strategy
Positioning & Messaging
Brand
Identity
Digitisation
Strategy
Brand
Management
Brand strategy is a valuable and systematic tool we use to gain a comprehensive understanding of your brand. We unearth the unique characteristics that sets you apart in the market. This research provides actionable insight, offering a clear direction for decision making and helps shape the identity of your brand.
Our approach to brand positioning uncovers a comprehensive picture of where your business stands against the competition. A clear brand message helps to attract likeminded individuals and promotes collaboration within an organisation.
A brand identity is a multifaceted concept encompassing all the visual traits that define a brand. It is the sum of all the elements that create a distinct and memorable image of your brand in the minds of your audience. Beyond a logo or tagline, an identity is a holistic expression of your brand’s personality, values, and aspirations.
Our digitisation strategy transforms your brand’s identity into a seamless, high-impact digital experience. We craft intuitive websites that align with your brand’s vision, engage your audience, and drive meaningful interactions. Our approach ensures a compelling online presence.
We bring your brand to life with a cohesive strategy that ensures every touchpoint is immersive and consistent. From activation to branded content, we craft materials that communicate the right message while building awareness and fostering emotional connections.
To Expect:
Brand Audit
Asset Review
Stakeholder & Customer Interviews
Market Analysis
Brand Strategy Roadmap
Strategic Workshop Insights
To Expect:
Positioning Framework
Brand Purpose, Mission, Vision, Tagline
Brand Values Voice Architecture Communication Tactics
To Expect:
Moodboard
Colour Palette
Logo Suite
Typography Systems
Visual Direction
Brand Application
Styleboard
Brand Guidelines
To Expect:
Moodboard
Colour Palette
Logo Suite
Typography Systems
Visual Direction
Brand Application
Styleboard
Brand Guidelines
To Expect:
Content Development
Corporate Collateral
Content Strategy
Blog Writing
Social Media Strategy
Email Newsletters
Website Management
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Gravity Digital
Financial Services, Technology
Shaw River Investments
Financial Services, Technology
Legatcy Asia Network
Financial Services, Management Consulting
Paperspace Asia
Architecture & Planning
KYOOB Architects
Architecture & Planning
City Tours
Travel & Tourism, Hospitality
BELIFT
Engineering, Architecture & Planning
Open Sourced
Hospitality, Food & Beverage
TCG Construction
Construction, Architecture & Planning
(To Expect)
Timeline
An ideal timeframe would be 6 months of working together to ensure that your brand strategy is properly developed and implemented.
Communication
We use a combination of physical meetings (if based in Singapore), video calls and WhatsApp messaging to maintain an ongoing channel of communication throughout the project duration. These channels will not be deleted after the project is completed.
Edits
We do not stipulate a fixed amount of edits as we only want to produce material that you are satisfied with. Instead, our process runs along an agreed-upon timeline where all additional requests for edits/design changes will be billed at our hourly rate.
Retainers
Our brand management offering operates on a monthly arrangement, providing brands the flexibility to work with us on the core brand competencies listed above.
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