Anais Milos Suites
Anais Milos Suites is a boutique hotel nestled on the enchanting island of Milos, Greece. This project is a reimagination of the hotel’s branding, breathing life and contemporaneity into modern hospitality brands.
In the rebranding of this boutique luxury hotel, the brand’s initials A, M and S take on an emboldened role in deliberately framing collaterals, forming layouts that are subtle yet impactful. Collateral designs utilise a systematic, grid-based system that organise information in a logical manner. This is contrasted with playful hand drawn graphics in a similar ‘cut-out’ style as the primary logo for greater brand affinity.
The primary logotype of ANAIS takes on a custom typeface that is hand drawn, illustrated to create a quality of imperfection and human centricity. The rawness of the logo exudes a playful yet elevated feel that is complemented with neutrals and shades of blue that are synonymous with the Cyclades.
The inclusion of the iconic Greek blue within the Anais colour palette reminds one of traditional Cycladic homes that incorporate blue-painted doors into their typology. This pop of colour is contrasted with monochromatic hues and shades of brown that reinforce a sense of rootedness, grounding and connection to nature.
Services
Brand research
Logotype design
Typography selection
Brand application
Collateral design
Web design
Travel & Tourism
Hospitality
Sector
2024
Year
