Brand Identity
As brand architects, our approach to branding and design is a modern interpretation of the Swiss Design Style. This features typography as a key component, grid-based information hierarchies, and monochromatic palettes featuring occasional pops for emphasis. It culminates in design experiences that are logical and intuitive.
Our brand identities are built to endure and evolve with your company’s journey. We adopt systematic practices so that the designs we create lead to intuitive user experiences. We avoid unnecessary embellishments that detract from the core message, and approach every design with rationality.
A brand identity is a multifaceted concept encompassing all the visual traits that define a brand. It is the sum of all the elements that create a distinct and memorable image of your brand in the minds of your audience. Beyond a logo or tagline, an identity is a holistic expression of your brand’s personality, values, and aspirations.
WHAT IS IN A BRAND IDENTITY
EXPLORATION
The first step to kickstarting your branding process involves a discovery session and deep dive to learn everything about your brand, who your competitors are, and where you want to be. We explore what is most important to your brand stakeholders.
MOOD BOARD
Your mood board sets the overall aesthetic of your brand. You will be able to refer to your mood board for photography inspiration, ideas for marketing collaterals, social media campaigns and visuals-related business creations.
COLOUR
PALETTE
Colour palettes are integral to crafting a strong brand identity, functioning as a key component to a memorable brand. They play a crucial role in conveying emotions, feelings, and experiences. A thoughtfully chosen colour palette becomes a powerful tool in brand building.
TYPOGRAPHY
Typography refers to the style and appearance of text. By choosing the right typeface and using it correctly, you can convey a variety of moods. Your typography plays a vital role in expressing your brand’s personality.
LOGO
A logo functions as the visual blueprint of your brand, representing its core identity. It plays a pivotal role in larger brand elements like headers, footers, letterheads, and websites. A well designed logo ensures scalability and adaptability across different platforms.
VISUAL
DIRECTION
Ensuring consistency in brand imagery is crucial as it forms a powerful communication tool for conveying brand values and personality. This extends beyond mere aesthetics, encompassing photography and other mediums strategically chosen to resonate with customers.
APPLICATION
Brand application seeks to transform the assets of a brand into tangible and immediately applicable materials for daily business operations. By consolidating various brand elements, it provides a comprehensive view of how these components harmonise.
DESIGN
PRINCIPLES
Design principles work together to create a brand that is visually appealing and makes sense to the user. This step lays out how our selected principles support, reinforce and contrast with each other to create desired brand impact.
Timeline
The brand identity process runs on an 8 week timeframe to ensure all deliverables are completed. During this 8-week period, active involvement is needed to ensure the project runs productively. If the project elapses, additional hours will be billed at our hourly rate.
Communication
We use a combination of physical meetings (if based in Singapore), video calls and WhatsApp messaging to maintain an ongoing channel of communication throughout the project duration. These channels will not be deleted after the project is completed.
Edits
We do not stipulate a fixed amount of edits as we only want to produce material that you are satisfied with. Instead, our process runs along a fixed 8-week timeline where all additional requests for edits/design changes will be billed at our hourly rate.
Retainers
The above process highlights one of our core competencies - brand identity. For clients preferring ongoing brand building and consulting support to establish digital presence consistently, our brand building offering runs on a monthly arrangement, providing brands the flexibility to work with us on other core brand competencies, such as research, positioning and messaging.
SELECTED
WORKS
Impacting the world, one design at a time.
Avvenue
Digital
Architecture & Planning
Real Estate
Gravity
Group
Financial Services
Technology
UNSTUCK
Club
Wellness & Fitness
Lifestyle
City Tours
Asia
Travel & Tourism
Hospitality
Paperspace
Asia
Architecture & Planning
Management Consulting
BELIFT
Industries
Engineering
Architecture & Planning
EXPLORATION
The first step to kickstarting your branding process involves a discovery session and deep dive to learn everything about your brand, who your competitors are, and where you want to be. We explore what is most important to your brand stakeholders.
MOOD BOARD
Your mood board sets the overall aesthetic of your brand. You will be able to refer to your mood board for photography inspiration, ideas for marketing collaterals, social media campaigns and visuals-related business creations.
COLOUR
PALETTE
Colour palettes are integral to crafting a strong brand identity, functioning as a key component to a memorable brand. They play a crucial role in conveying emotions, feelings, and experiences. A thoughtfully chosen colour palette becomes a powerful tool in brand building.
TYPOGRAPHY
Typography refers to the style and appearance of text. By choosing the right typeface and using it correctly, you can convey a variety of moods. Your typography plays a vital role in expressing your brand’s personality.
LOGO
A logo functions as the visual blueprint of your brand, representing its core identity. It plays a pivotal role in larger brand elements like headers, footers, letterheads, and websites. Your logo type ensures scalability and adaptability across different platforms.
VISUAL
DIRECTION
Ensuring consistency in brand imagery is crucial as it forms a powerful communication tool for conveying brand values and personality. This extends beyond mere aesthetics, encompassing photography and other mediums strategically chosen to resonate with customers.
DESIGN
PRINCIPLES
Design principles work together to create a brand that is visually appealing and makes sense to the user. This step lays out how our selected principles support, reinforce and contrast with each other to create desired brand impact.
APPLICATION
Brand application seeks to transform the assets of a brand into tangible and immediately applicable materials for daily business operations. By consolidating various brand elements, it provides a comprehensive view of how these components harmonise.
