Brand Building

We are in the business of creating better design to communicate clearer ideas that respond to the sensory cacophony in our digital age. We operate on a design philosophy that enables our world to engage with what is important, without having to sift through the clutter that the online landscape has presented. Clear hierarchy and information architecture form the basis of our belief system, organising essential information to guide a viewer’s attention in a logical and intuitive way.

The outcome of our work is to create design that is a joy to the eye, amid the bursts of business we will continue to encounter as our interactions grow increasingly virtual.

Brand building helps establish your digital presence consistently and improve your overall brand experience. It is an ongoing process of shaping the perception of your brand in the minds of your audience. It involves active management of all brand touchpoints to align with your overall business goals.

ELEMENTS OF BRAND BUILDING

EXPLORATION

Brand research is a valuable and systematic tool we use to understand your brand clearly. It provides actionable insight that that can positively shape, curate, and grow your brand value.

Brand audits
Perception surveys
Competitor analysis

POSITIONING

We uncover your ideal customers and create a positioning framework that differentiates your brand. By understanding where your business stands in the market, you will better understand your customers’ needs.

Customer segmentation
Positioning framework

MESSAGING

A clear brand message helps to attract likeminded individuals and eliminates conflict within a team. This process involves identifying your organisation’s purpose and establishing guiding principles for success.

Brand purpose
Brand mission
Brand vision
Brand values
Tagline
Brand voice architecture
Communication tactics

ACTIVATION

With a clear strategic direction and identity, all your touch points come together to bring your brand to life in a tangible and immersive way. Activation ensures the right brand materials communicate the right message with a consistent look and feel.

Sitemap
Website copywriting
Website design and development
On-page SEO optimisation
Content management systems

Name card designs

Slide deck designs

Letterhead designs
Design audits
Social media audits

BRANDED

CONTENT

We create content that features your brand prominently. The goal of branded content is to foster brand awareness, driving greater emotional connections with your audience and establishing your business as a thought leader in the industry.

Content development
Content calendars
Blog writing
Social media management
Email newsletter management

TO EXPECT

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Timeline

An ideal timeframe would be 6 months of working together to ensure that your brand strategy is properly developed and implemented.

Communication

We use a combination of physical meetings (if based in Singapore), video calls and WhatsApp messaging to maintain an ongoing channel of communication throughout the project duration. These channels will not be deleted after the project is completed.

Deliverables

Deliverables will be discussed prior to the start of each month in accordance to your evolving branding needs. We will send written confirmation before we begin, as well as a consolidated document at the end of each month to notarise everything we have collaborated on together.

Retainers

The brand building offering operates on a monthly arrangement, providing brands the flexibility to work with us on the core brand competencies listed above. This offering also includes everything in our brand identity section.

View Brand Identity