Shaw River Investments
Shaw River is a single family office based in Singapore, shaping the future through diversified investments across real estate, technology, and sustainable ventures. As they continue to source deals, there was a need to refresh the brand’s identity and digitisation strategy. This ensures its relevance to an increasingly younger audience and reflects the brand ethos of climate-conscious investing.
The brand colours are inspired by the natural environment, reflecting the office's portfolio companies in agriculture. Pops of colour add vibrancy to the brand, helping it fit comfortably within the intersections of tech, finance, and web3.
Shaw River’s branding effectively combines traditional elements of trust and stability with a modern, clean design that emphasises sustainability and global reach. This blend makes it stand out in the investment industry, appealing to contemporary investors who value both reliability and forward-thinking solutions.
A Swiss design approach is taken to define the brand’s overall structure and layout. Grid-based systems are utilised to organise information in a logical method that is easy to read and navigate, with ample white space create a clean, uncluttered look.
Services
Brand research
Brand positioning
Brand messaging
Primary logo
Submark
Typography
Collateral design
Financial Services
Technology
Sector
2023
Year
The Shaw River brand identity symbolises a shift in traditional investment brands to take on a more contemporary approach, as brands increasingly cater toward a more discerning crowd of both investors and employees alike. Reflecting modern aspirations through visual identity communicates the willingness of companies to embrace change and adapt to fast-growing trends in the digital space.
