TCG Construction
TCG is a construction specialist in built environments, delivering spaces conducive for businesses and people to thrive. As a result of a change in ownership and brand nomenclature, there was a need for this multinational organisation to undergo a full rebranding exercise.
Drawing upon Lego’s iconic primary colours, the brand embraces red, yellow, and blue in its colour palette, signifying creativity, energy, and structure. These vibrant hues are anchored by a monochrome selection (charcoal and bone), ensuring a timeless appeal while allowing for dynamic visual applications.
Inspired by the fundamental elements of construction, the new TCG identity is built upon the idea of primary building blocks—the essential units that shape urban landscapes. The logo and visual system feature bold, geometric cuboids, representing modularity. These forms evolve into more complex structures, reflecting the diverse typologies of projects that TCG undertakes, from commercial fit-outs to large-scale engineering endeavours.
The brand’s primary typeface, Archia Regular, is a modern, structured sans-serif that echoes the precision and engineering prowess of TCG. The Avenir Book secondary typeface complements it with a clean, contemporary aesthetic that enhances readability across digital and print applications.
Services
Brand research
Brand positioning
Brand messaging
Primary Logo
Submark
Typography
Collateral design
Web design
Web development
Construction
Architecture & Planning
Sector
2025
Year
The brand identity extends beyond the logo, influencing the layout of marketing materials, construction signage, merchandise, and corporate documents. The block-based system allows for modular branding applications, ensuring versatility across different mediums while maintaining a cohesive identity.
